Create Your Own Online Course

Sell it Over and Over Again for $200

Create Online Course is Better Than Fighting Over Scraps

Are you sick of fighting all the other affiliate marketers for low-value scraps?

What if I told you you could create your own online training course and have a stream of people ready to buy it for $200?

People who'll thank you for the information you've provided and praise you for your professional presentation.

Thrive Apprentice is the platform you'll use to create and present your high quality online course, but that's only part of the formula.

The complete formula takes the form M + CC + M, where CC stands for Course Creation and the two M's each stand for Marketing. Marketing before you launch, so that you get a flood of buyers on launch and Marketing after the launch, so that you continue to sell and profit day after day.

I am an affiliate for Thrive Themes as well as an enthusiastic user. This means that if you purchase through my link, I get a small commission. This makes no difference to the cost to you, but helps me to maintain this website.


Create an Online Course Subject

No One's Searching for an Online Course

Create an Online Course That's Easily Accessible

This is the first thing to remember. No one fires up Google thinking "I must buy an online course."

People use the search engines because they want information.

Your job is to show them your online training course that will give them the information that they're looking for and to present it in such a way that it's complete and accessible.

Now complete doesn't necessarily mean huge. Your prospective customer doesn't necessarily want to be deluged with a tsunami of information. They are most likely looking for some specific stuff that they can get to easily.

What Should My Online Course be About?

That's really pretty easy. It needs to be something a reasonably large number of people are interested in and are searching for information about. And it will be either something you have a good knowledge of OR CAN RESEARCH. This is important. There's a ton of information on the internet, but people will happily pay someone else who's done the research and assembled the knowledge into an accessible online course that they've created.

Take dog training as an example. People acquire puppies all the time and most have no idea of how to train them. It's an easy subject to research. Create an online course called Everything You Need to Know to Make Your New Puppy a Responsible Citizen and you'll be fighting them off. Just remember that your customers aren't looking for a dog that can jump through flaming hoops. They just want her to not pee on the floor and to come when called.

How Do I Create My Online Course and How Do I Market It?

Enter Course Craft by Thrive Themes

Shane Melaugh

Course Craft covers everything to do with pre-marketing, creating and post-marketing your online course.

It has been developed by the team at Thrive Themes and Plugins and is presented by their co-founder and CEO, Shane Melaugh.

Shane doesn't just talk the talk, he walks the walk, having created his own courses as a solopreneur, pre-marketed and launched $200 courses that continue to bring in revenue day after day.

Shane covers every aspect of doing all of these things in a step by step fashion so that you can't go wrong. You don't need anything else, as Thrive Apprentice, which provides the platform on which you develop and present your course, along with Thrive Architect, the number one WordPress editor, are included in the price of the course.

About the author 

Phil Lancaster

I created this site with two things in mind.

One is to expose some of the many scams that abound in Internet Marketing. And also to review those that, strictly speaking, aren't scams, but over promise and under deliver. Many of these are directed at beginners, who have no chance of implementing the system that they are sold.

The other aim is to review and recommend products that I believe will be helpful to either the new or experienced internet marketer and to provide additional information that may spell the difference between failure and success.

  • Great article! Anybody and everybody loves to be a better person in what ever they are doing , so there wil always market for online courses . Marketing approach and price will determine how far you go in online courses marketing. However, to be successful in this niche you must have a known brand in online business. Nobody will buy into a course put together by a “nobody”! Thus, this is not a venture for newbies. Where else can you present your online courses besidesThrive Apprentice?

    is $200 not too expensive to market? 

    how much is it to present your online courses on Thrive Apprentice? Or it’s free?

    • Thrive Apprentice is a plugin that is part of the total package of Thrive Themes and Plugins.

      The marketing is of your own website, so it depends on how much traction and authority you have.

      Certainly, the quality of the course you create has to be there. That goes without saying. But the presentation by Shane Melaugh covers the entire process from pre-marketing to launch and post-marketing.

      You are commenting on a page on my website

      This website will be hosting the training course I’m preparing. It’s about half way done at the moment.

      I totally agree with Shane that the sweet price for such a course is around $200 and I’ll be selling mine for $199. But I’ll also be recruiting affiliates to whom I’ll pay 50%.

  • This is really a good initiative, I have never thought of that (creating my own training and selling it). Based on your analysis and surety I think it’s worth a good shot. I find it insightful reading your blogging, and I will definitely keep a tab on website and share to others. Really helpful content. Keep it up. 

  • This is interesting and not something I feel very confident in as of now. 

    How do you figure out what to teach in your online course. I am sitting here, stroking my chin wondering what I could possibly teach people for $200. That seems a bit steep to me, therefore I would feel pressured to really make a mark with this course.

    How do you recommend researching different online courses?

    Thanks for putting the idea in my head.


    • I do agree, Ciara, that the hardest part initially is to come up with an idea that you can turn into valuable training.

      But research shows that around $200 is an ideal price point. The biggest difference in take up of any product is between free and not free. $200 tells people that this is substantive, valuable training and from a practical point of view, you only have to sell 5 to make $1,000. And if you can continue to sell 1 a day after the launch has died down, that’s a extra $73,000 a year.

      You have to rack your brains to come up with a topic that a) you know something about and b) people are searching for online. If you can do that, it’s then a matter of research to fill in your knowledge gaps and learning how to construct and market your online course.

      If you’d like to learn more about Thrive Themes, please take a look through my link:



  • Great post. Really short and to the point, and on a subject that keeps flicking through my peripheral vision time and again.

    My presence here is relatively recent and so I intend to continue to learn my way around and to build up my methodology a little while longer and to fail at a few things first. Bur something keeps drawing me back to course writing and so it would not be any shock to me if that is what I ended up dedicating my time to, and so the links and ideas that you share will not go to waste.  

    • I’m finding creating an online course really enjoyable and satisfying.

      The funny thing is that I’m learning so much more about the subject matter myself by preparing the course so that I end up being even more of an expert. It’s a win-win.

  • This sounds great for anyone looking to create their own online course and sell it from their website. As this seems to be one of the more lucrative and profitable ways to make an income online.

    Also since it’s created by thrive themes, you know that’s its got to be legit.

    Do you know what kind of training they offer it terms of traffic — as I think that’s one of the hardest parts about marketing.

  • so so many wonderful tips here. I have been thinking of how i would create an online course and make profit out of it but everything seems to prove abortive, i appreciate the fact that i glanced on your site today which resolved all my challenges. Thanks for this great insight, i must tell you its an eye opener for me.

  • Thanks for sharing.

    I really love the way you outlined your review. I never knew there are platforms like ‘thrive apprentice’ that does this. That means, with this platform, online courses can be sold several times and make your many all over and over again. It sounds so easy even with the way you carefully analysed the steps and process. A wonderful review i must confess.

    • Thrive Apprentice is a great platform for creating a course and is just one of the many WordPress plugins you get with Thrive Themes. Course Craft is gold because it teaches you all about launching your course and marketing it long-term as well.

  • Amaxing post here, very expository and informative I must say, I am a new person to affiliate marketing but gradually no longer a stranger to affiliate marketing anymore. With enlightenment from posts and write ups like this, I am learning the ropes in affiliate marketing. For me, it is enough to take home; the knowledge of the M + CC + M formula.As said, It is a correct guideline to successfully crafting your own online courses. Thanks for the exposition. Best regards

  • Sharing this content is appreciated. Sitting down and thinking on how to create one’s online course is not something that I have thought about. Making a hooping 200 dollars is really nice just in offering courses. This post is insightful and helpful. I have bookmarked this page to forward to my friends who are bloggers. Thanks 

  • Creating an online course is a very intelligent suggestion. The idea is worth it because a lot of people are digging steadily on the internet searching for one thing or the other depending on what their need really is prior to the search. Online courses could help someone gain a mind blowing massive sales that could change one’s life. 

    • Definitely. No one goes onto the internet thinking “I must buy an online course.” What they are looking for is information. If your online course supplies it and they see value for money, then you’ve probably got a sale.

  • Hey,

    This is an excellent article . I was working with a group of my clients who are building their course launch plans and I learned that it’s important to launch your course early, even well in advance of it being finished. The only way to know what your people want is to launch it and have your tribe help you improve it . They will help you figure out how to make it better . Thanks for sharing this informative article.

    Thrive Course Craft sounds like a great product, covering as it does marketing your course as well as creating it.

  • Sounds like another great solution from Thrive Themes. Is Course Craft a new offering? I am curious because I haven’t heard of this online course creator yet. Yet, every affiliate marketer who wants to make more sales has heard of Teachable. And I have purchased a few training courses created on Teachable. Do you know how Course Craft compares to Teachable?

    • I don’t know how Teachable and Thrive Apprentice compare as platforms to create and deliver training, but there sure is a major contrast in price.

      Teachable costs $948 per year for what they describe as their most popular plan. Course Craft costs $397 reduced to $297 if bought before midnight Sunday Feb 24, or $97 if you are already a Thrive Themes member (and so already own Thrive Architect and Thrive Apprentice). And yes, it’s a new offering.

      The other thing is that the technicals of the actual course creation are just part of Course Craft. Shane, who has a ton of experience in this area, covers pre launch marketing, launch and post launch marketing, with the aim of creating a product for long-term income.

  • Great article, Phil.

    For the past few months I’ve been considering reactivating my old Thrive Themes membership. I also plan to sign up for the Course Craft training.

    I noticed this statement on the Thrive Themes Course Craft Sneak Peek page: “Not a Thrive Themes Member Yet? Sign up for our yearly membership first to then access the special Course Craft launch discount for Thrive Members shown above.”

    But unless I missed it somehow, it’s not clear to me what the “launch discount” for members actually is. If it’s fairly substantial, I would likely go ahead and reactivate my membership before signing up for Course Craft. Yesterday I sent a request for an answer to Thrive Themes support, but they haven’t yet responded. I guess they aren’t working for the weekend.

    I need to decide which way to go within the next few hours. Do you know what the pricing is for folks who are Thrive Themes members? If so, please let me know as soon as possible so I can decide whether or not to sign up for both at this time. Whatever I decide, I’d be happy to purchase through your affiliate link as long as I can still use PayPal.

    Thanks … Bernie Perry

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